Swad is a Hindi cookery show. Cookery show is a type of shows in which a chef who is also the host of the show, cooks delicious food on the show and takes the viewers along on a journey of spices and recipes. Cookery shows take their viewers along the process that goes behind preparing a dish. The chef who headlines the show is a popular chef who has been in the business of hospitality for a very long time. Cookery shows are popular for being entertaining and easy to follow. The added advantage of watching cookery shows is that people can now learn how to prepare delicious food without paying expensive fees to cooking school. In India too these shows are very popular and one of the early cookeries shows to debut on Indian television is the show, Swad.
In Swad, the chef prepares delicious Indian food and takes all the viewers on a culinary journey of delicious and spicy dishes. The chef explains in detail the whole process of cooking dishes and the type of spices that are meant to be used. The chef also answers people’s general questions about various dishes and spices along with the process of cooking them. The chef also invites various popular celebrities from television to taste the food that he prepares. The show used to air on the hugely popular DD National. It is the oldest channel in India and is still in business. The channel has had a surge of entertaining and highly rated shows and Swad was one of them. The success of Swad was also due to the fact that the concept of cookery shows was still new to people in India back then which hugely benefitted the show as more and more people tuned in to watch the show. Swad was later bought by an international broadcasting network so that the show could reach a maximum audience.